PSI Software ✕ AN® – Brand Transformation
Brand Transformation
Poolar develops software for architecture, engineering and construction projects. As the company grew, so did its product portfolio, feature set and digital ecosystem. Over time, the website, web application and mobile app evolved independently, creating increasingly fragmented user experiences.
The ambition was clear: the brand needed to reflect this strategic relevance with greater clarity and future focus.
Client
PSI Software SE
Digital Transformation
AI
The challenge
Multiple business units, evolving structures and fragmented narratives had grown over time. What was missing was an overarching logic that unites technological depth, industry focus and innovation within one coherent brand architecture.
This was not about a visual refresh.
It was about strategic sharpening and building a solid foundation for future growth.
Our approach
We started with brand strategy. Together with leadership, we refined positioning and portfolio architecture and aligned them within a consistent overall structure.
Based on this, we developed a modular design system with precise typography, a distinctive visual language and clearly defined principles.
The visual world was created using Open Wonder. Built on defined brand parameters, it enables a scalable and consistent image language. AI was not used as an effect, but as part of a structured and forward-looking brand process.
Brand, design and technology were conceived as one integrated system.
The outcome
PSI now operates with a clear strategic narrative and a consistent brand architecture across all business units.
Not a relaunch.
A repositioning of the brand as long-term infrastructure.
More Case Studies
Grün Berlin – Future City
Ray Sono ✕ AN® – Creating A Future-Ready Agency
AFUR - The African Forum for Utility Regulators
Spots Up
XU sustainable - Knowledge for Growth
mobile.de – Innovation-as-a-Service
Tertianum – Life Knows No Age
e.on – What’s Netz
Atem - The Carbon API
ASP – Pick Up App
Poolar ✕ AN® – Built to Collaborate
Exolink – Brand Exploration
Porsche Lifestyle Group – Pressroom